Who is Andy

Hi! My name is Anand Prakash, but am mostly called Andy by my friends and quite a few clients as well. I joined an advertising agency as a trainee after my graduation from College of Art in 1991.

Interested in all aspects of advertising (art direction, copywriting, photography, typography), I left the agency to join a fashion magazine as the creative director, handling most of its processes - taking interviews, writing articles, photography, layout, designing etc.

After a short stint here I quit to co-found Rituals - The Creative Workshop and later Rituals Creative Consultants with my creative friend (subsequently wife) Ritu Rathour.

A photographer, print/web designer, I am innovative, experimenting and forever learning.